To succeed in your advocacy goals, your organization will need a clear, compelling communications plan to get your message out and influence decision-makers. In this workshop, you’ll learn about big-picture strategies and specific tools that any organization can use, no matter your budget or capacity. This workshop will help you put together the pieces for a strong campaign, including crafting a compelling message, reaching your key audiences, and measuring your effectiveness. The workshop will also provide an overview of different communications channels — from press releases and opinion articles to social media and other digital platforms — along with ideas on how to prioritize what’s best for your needs.
